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The Contours – First I Look at the Purse: A Soulful Motown Classic

In the realm of Motown Records, a name synonymous with soulful sounds and unforgettable melodies, The Contours stand as a shining constellation. Among their many gems, “First I Look at the Purse” holds a special place, a captivating track that blends infectious rhythms, playful lyrics, and a touch of social commentary, making it an enduring classic of the Motown era.

Released in 1964, “First I Look at the Purse” marked a turning point for The Contours, showcasing their versatility and ability to deliver beyond their usual ballad style. The song quickly climbed the charts, reaching number six on the Billboard Hot 100 and number one on the Billboard R&B Singles chart, cementing its status as a Motown favorite.

Background

The song’s opening notes, a lively guitar riff, set the tone for an upbeat and lighthearted affair. As the vocals enter, the infectious rhythm takes center stage, propelled by a driving beat and punctuated by playful handclaps.

The lyrics, penned by Berry Gordy and Gwen Gordy, capture the lighthearted banter of young love, with the protagonist playfully declaring his priorities in a relationship: “First I look at the purse, then I look at the girl.”

The song’s chorus is particularly memorable, with its repeated refrain, “First I look at the purse, then I look at the girl,” becoming a tongue-in-cheek anthem for love and material comfort. While the lyrics may seem superficial on the surface, they carry a subtle undercurrent of social commentary, reflecting the societal norms and expectations of the time.

The Contours’ vocals are the heart and soul of the song, their voices blending seamlessly to create a harmonious and energetic delivery. Each member brings their unique style to the mix, with Levi Stubbs’ powerful lead vocals taking center stage, while the backing vocals add layers of texture and depth.

The song’s instrumental accompaniment is a testament to Motown’s signature sound, featuring a tight rhythm section, funky guitar riffs, and soulful organ flourishes. The arrangement is both simple and effective, allowing the vocals and the infectious melody to shine through.

“First I Look at the Purse” has become an enduring classic of the Motown era, its catchy melody, playful lyrics, and infectious rhythm continuing to captivate listeners over the decades. The song has been covered by numerous artists, including Otis Redding, The Temptations, and Wilson Pickett, and its influence on popular music is undeniable.

Video

Here are some additional details about the song:

  • The song was written by Berry Gordy and Gwen Gordy.
  • It was released in 1964 as the lead single from The Contours’ album The Contours Sing.
  • The song reached number six on the Billboard Hot 100 and number one on the Billboard R&B Singles chart.
  • “First I Look at the Purse” has been covered by numerous artists, including Otis Redding, The Temptations, and Wilson Pickett.

By Kathy

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