The Velvelettes – That’s the Reason Why: A Powerful Anthem of Independence in the Motown Era
In the vibrant tapestry of Motown music, the 1960s witnessed a remarkable rise in female vocal groups. Among these talented ensembles, The Velvelettes carved a distinct niche with their soulful harmonies and empowering lyrics. Their 1963 debut single, That’s the Reason Why, stands out as a powerful anthem of female independence, a theme that resonated deeply with young women of the era.
Released at a time when love songs often portrayed women as subservient and patient, “That’s the Reason Why” offered a refreshing counterpoint. The song, penned by Motown producer Robert Hamilton, captures the voice of a young woman demanding respect and commitment in a relationship.
The opening lines are a bold declaration of self-worth:
“I don’t believe in love on the borrow. Here today and then gone tomorrow. You got to stick with me through the bad days. It’s forever, now and always.”
These lyrics set the tone for the song, rejecting fleeting romances and demanding a lasting, dependable love. The Velvelettes’ vocals, led by the powerful voice of Carolyn “Cal” Gillis, deliver the message with a confident resolve that resonated with a generation yearning for equality in love and life.
“That’s the Reason Why” is not simply about demanding commitment; it emphasizes the importance of mutual respect within a relationship. The lyrics highlight the need for concrete actions to demonstrate love, rather than empty promises.
The chorus further emphasizes this point:
“So if you want me, go out and buy a ring. You gotta show me before I do a thing. Before I start to kiss you, before I start to miss you. Before I let you take my heart.”
This assertive message challenged traditional gender roles and empowered young women to be more selective in their relationships. It resonated deeply with female listeners who were increasingly seeking agency and control over their lives.
The song’s musical arrangement is a perfect complement to the powerful lyrics. Featuring a driving beat, a catchy melody, and a call-and-response style between the vocalists, “That’s the Reason Why” exudes an infectious energy that further emphasizes the theme of female empowerment.
“That’s the Reason Why” transcended its time to become an anthem for strong, independent women. The Velvelettes’ powerful message and soulful delivery earned the song a place in Motown history, solidifying their status as important voices in the ever-evolving soundscape of popular music.
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Here are some additional details about the song:
- The song was written by Robert Hamilton.
- It was released in 1963 as the A-side of The Velvelettes’ debut single.
- The song reached number 46 on the Billboard Hot 100 chart.
- “That’s the Reason Why” has been covered by numerous artists, including Martha Reeves & The Vandellas and The Supremes.